Google Adwords for small business owners

Google adwords is one of the most effective ways of online marketing. This marketing channel has been around for quite a long time and no surprises Google is churning hell lot of money out of it. However there is a significant change in the ways people used to perceive Google Adwords few years back. Small/medium business owners were the most benefitting customer segment of Google Adwords when it just started. The competition for the keywords was not so high and only early adapters knew about the impact of Google Adwords. With time the competition increased and all small/medium and big companies entered this battle of keywords. Nowadays even Google ad strategists don’t claim to bring profit to small businesses in a small time period. Means to say, if you are a small business owner don’t expect Google Adwords to do wonders for you in a month or so. Is there any solution for this problem? Yes, but you have to spend some money and time initially before you can see the adwords account bringing profitable leads/conversions. And time and money are the two most important constraints for any small business owner. So can we conclude that Google Adwords is a strictly no-no for the small/start-up businesses? I wont reach to such conclusion right now. There are marketers who claim to set up google adwords campaigns that are highly profitable for the small business owners (scam? Could be and be aware of that). If they do it, then they are doing a good job. But there are many companies out there that are just ripping off the customers.
Best strategy could be to give it a try yourself. Small business owners can ask their friends or family members to help them out in understanding this kind of marketing. One needs sharp marketing mind set up, technical knowledge and labour intensive attitude to control this beast. Your friends and family members can help you with the hard work and technical knowledge, which are the big chunks of the pie. Small business accounts can be started with a small investment and once the account starts doing well, you will see good conversions. And please don’t forget the branding impact of these ads.
Google Adwords are still the most powerful way of online marketing. Don’t ignore it but also don’t get trapped in the web of CPC, CPM and other addictive terms. Take is as a marketing channel and try it for six months. If it works, you are the boss. If it does not, don’t repent for the money you spent and start looking for the other options.